At a glance
Best for
Shopify stores that want cart and post-purchase upsells without running Rebuy plus Zipify OCU on day one, especially below the scale where specialist depth is mandatory.
Not ideal for
High-GMV brands that need best-in-class smart cart personalization or a pure post-purchase machine optimized for huge order volume.
Most stores leak AOV in two places: the cart and the thank-you moment. Buying two specialist apps solves both, and also doubles cost and setup. ReConvert's pitch is good-enough coverage across both surfaces at a combined price that usually undercuts a dual-stack.
The honesty tax is depth. Rebuy will usually beat it as a smart cart. Zipify OCU will usually beat it as a pure one-click post-purchase specialist. ReConvert wins when “both, simply” beats “perfect, expensive”; use it to learn which surface prints money, then specialize only where data demands it.
How ReConvert works
Install the app, design thank-you page offers (one-click style funnels where supported), and add cart widgets or offers for pre-purchase add-ons. Templates get you live quickly; rules and product picks determine whether the offers feel helpful or spammy.
Because it spans two surfaces, configuration is more “marketing map” than single widget. Start with one strong post-purchase offer and one cart add-on, measure lift, then expand. Flooding every slot on day one trains customers to ignore you.
- Thank-you page builderTurn the post-purchase page into a structured upsell path instead of a dead end.
- Cart offersAdd complementary products before checkout without a second full app.
- Unified billingOne subscription instead of cart specialist plus post-purchase specialist.
When to stay vs graduate
Stay on ReConvert while both surfaces still have low-hanging fruit and app stack cost matters. Graduate a surface when data says it is the bottleneck: weak cart attach → consider Rebuy; weak post-purchase accept rates at high volume → consider Zipify OCU.
Full decision guide: ReConvert vs Zipify OCU vs Rebuy. Do not pay for a dual specialist stack until one surface is clearly printing enough incremental margin to justify it.
ReConvert (Upsell.com) pricing
ReConvert commonly offers a free entry tier, then paid plans that scale with order volume under the Upsell.com brand. Use the concrete starting prices below for planning, then confirm live tiers on the Shopify listing.
Free
$0/mo
Enough to test basic thank-you and offer setups on low volume.
- Limited features versus paid tiers
- Core thank-you page offers for evaluation
- Good for proving lift before paying
- Upgrade when offers prove incremental revenue
Growth
Popular$19.99/mo
Unlock full surfaces and mid-level order capacity.
- Cart plus post-purchase coverage
- Higher monthly order volume bands
- More templates and offer rules
- Typical home for growing single-store brands
Scale
$49.99/mo
For stores where upsells are a daily revenue line.
- Highest order limits on standard plans
- Advanced offer controls
- Priority support options
- Better fit before graduating to dual specialists
Order-band thresholds and exact plan names shift under the Upsell.com rebrand. Compare total cost of ReConvert alone versus Rebuy + OCU before you “save money” into the wrong architecture. Confirm current pricing in the Shopify App Store.
Pros and cons
Pros
- Covers cart and post-purchase in one app
- Usually cheaper than running two specialists
- Thank-you page funnel builder is approachable for non-developers
- Strong mid-market default before scale complexity
Cons
- Shallower than Rebuy on smart cart personalization
- Shallower than Zipify OCU as a pure post-purchase specialist at high volume
- Easy to over-offer and train banner blindness
- Brand rename to Upsell.com can confuse older tutorials and docs
Key takeaways
- ReConvert (Upsell.com) is the affordable both-surfaces upsell default.
- Free to test; Growth around $19.99/mo and Scale around $49.99/mo are common paid anchors.
- Use it to learn which surface makes money before buying Rebuy + OCU.
- Graduate cart to Rebuy or post-purchase to OCU only when data says so.
- Offer relevance beats stacking every widget on day one.
Frequently asked questions
Yes in practice: ReConvert is widely known under the Upsell.com rebrand. Features and Shopify listing names can lag in third-party articles.
The verdict
ReConvert is the sensible combined upsell layer for stores that need coverage more than perfection. Use it to learn which surface prints money, then specialize only where the data demands it.
Map the trade-offs in ReConvert vs OCU vs Rebuy before you pay for a dual stack. Your foundation still sits on Shopify.
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