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Pick two or three. Figures are the listed prices and the trade-offs from our reviews, not test results.
3 tools selected
| Attribute |  Shopify |  Wix |  BigCommerce |
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| Category | Store platforms | Store platforms | Store platforms |
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| Listed pricing | Basic $39/mo monthly or about $29/mo billed yearly; short free trial | Core, Business and Business Elite plans; prices vary by region (about $29.77, $39.77 and $159.77 a month shown with GST on 29 Sept 2026) | Core $39, Growth $105, Scale $399 a month ($29/$79/$299 billed annually), plus sales caps (checked 29 Sept 2026) |
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| Best for | Anyone starting a dropshipping, print-on-demand, or branded online store who wants the largest app ecosystem and the least platform risk as they grow. | Small-catalog sellers and creators who prioritize simple design and a single website, not a deep dropshipping app stack. | Stores with multi-channel or complex catalog needs who want more built-in commerce features and can handle a steeper ramp than Wix. |
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| Strengths | - Largest app ecosystem of any platform (6,000+ apps)
- Built-in payments with no extra gateway fees on Shopify Payments
- Scales from a first product to multi-million dollar brands without a platform migration
| - Fastest path from zero to a live-looking site for non-technical sellers
- Design flexibility in the visual editor without learning a separate theme language
- Lower perceived complexity than a full commerce-first platform
| - Deep built-in commerce features without bolting on as many apps as Shopify
- Strong multi-channel and multi-currency tooling for growing catalogs
- Solid choice when B2B or complex catalog needs outrun a simple builder
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| Trade-offs | - Transaction fees apply if you use a payment gateway other than Shopify Payments
- Advanced customization requires learning Liquid (Shopify's templating language) or hiring help
| - Smaller e-commerce app ecosystem than Shopify for dropshipping and CRO stacks
- Transaction fees on lower plans if you do not use Wix Payments
- Easier to outgrow once catalog, apps, and multi-channel complexity rise
| - Smaller beginner community and fewer dropshipping-centric apps than Shopify
- 2026 open payment provider fees apply if you use non-embedded gateways
- Plan tiers include annual sales caps that force upgrades as revenue grows
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| Links | Read the review
Visit Shopify | Read the review
Visit Wix | Read the review
Visit BigCommerce |
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